IT & Software

Content Strategy for Each Funnel Stage

Build a Full-Funnel Content Strategy with this ChatGPT Prompt, Focusing on Awareness, Consideration, and Decision Stage Content Formats

What This Prompt Does

  • Helps map out a strategic content plan for each stage of the sales funnel—awareness, consideration, and decision—to guide prospects seamlessly through the buyer journey.
  • Suggests relevant content formats and themes tailored to each stage (e.g., blog posts for awareness, case studies for decision).
  • Recommends content types aligned with user intent, channel behavior, and conversion triggers to improve engagement and lead nurturing.
  • Enables marketers to align content with sales objectives, helping reduce drop-offs and accelerate the path to purchase.

Tips

  • Awareness Stage Content: Focus on education and brand discovery. Use formats like blog articles, social media posts, infographics, and explainer videos to address pain points and introduce solutions.
  • Consideration Stage Content: Provide deeper insight into your product or service. Create comparison guides, webinars, email courses, and downloadable resources to position your offer as a top contender.
  • Decision Stage Content: Reinforce trust and credibility. Use testimonials, case studies, product demos, pricing breakdowns, and limited-time offers to help leads commit.
  • Match Content to Buyer Persona and Journey Length: Short sales cycles may need less educational content but more urgency-driven decision material, while longer cycles benefit from content nurturing.
  • Repurpose Across Platforms: Turn a case study into a testimonial snippet, a blog into a social carousel, or a webinar into a nurture email—maximize value from every asset.

Prompt

"What types of content should we create for each stage of the sales funnel for our AI-based CRM tool for real estate professionals? Our target audience includes solo agents and small brokerages. We want to move leads from webinar signup to trial to paid subscription. Can you suggest specific content formats to guide them through awareness, consideration, and decision stages?"

How To Use The Prompt

Customize the placeholder [INSERT PRODUCT/SERVICE], [INSERT TARGET AUDIENCE], [INSERT SALES FUNNEL LENGTH OR COMPLEXITY], and [INSERT CONTENT CHANNELS] with your unique business and audience data.

Example Input

#INFORMATION ABOUT MY CONTENT STRATEGY:

  • Product/Service: Complete AI Bundle by God of Prompt
  • Funnel Type: Awareness (social ads, SEO blog) → Consideration (email nurture, landing page) → Decision (checkout, upsells)
  • Target Audience: Entrepreneurs, small business owners, age 24–55, mostly busy males with beginner/intermediate AI knowledge
  • Content Channels: Instagram, Twitter, email, YouTube, blog
  • Funnel Friction: High bounce on consideration-stage content; need better nurturing through email and retargeting
  • Business Goals: Drive more trial sign-ups and increase conversion rate to paid bundle
  • Brand Voice: Informative, professional, engaging, supportive

 

Additional Information

This ChatGPT mega-prompt is designed for marketers, content strategists, and founders looking to create a seamless lead journey using highly targeted content. It demystifies the process of building a content funnel, breaking it down by stage, audience intent, and content format.

Whether you're nurturing leads in a high-ticket B2B scenario or moving fast through a low-touch SaaS pipeline, this prompt helps ensure you always deliver the right message, to the right person, at the right time.

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