Participant Screening

Section 1: Demographic Questions

1. What is your current role or profession?
   • Freelancer

   • Full-time employee

   • Business owner (with team)

   • Student

   • Other: __________

2. Disqualify: Full-time employees not selling products or unrelated professionals.
   

3. What country do you live in?
   
   Use to balance international diversity or focus on primary target regions.
   

Section 2: Behavioral and Experience Requirements

1. Have you ever created and sold a digital product (e.g., templates, eBooks, design kits)?
   • Yes

   • No

2. Disqualify: “No” responses.
   

3. How do you currently sell your products? (Select all that apply)
   • Etsy

   • Gumroad

   • Shopify

   • My own website

   • I don’t currently sell

4. “I don’t currently sell” = disqualify
   

5. How often do you check your sales or performance metrics?
   • Daily

   • Weekly

   • Monthly

   • Rarely/Never

6. Ideal: Weekly or more
   

Section 3: Attribute Ratings

1. On a scale from 1–5, how confident are you in understanding analytics or dashboard data?
   • 1 = Not confident at all

   • 5 = Very confident

2. On a scale from 1–5, how willing are you to try new tools or features in a product you use regularly?
   • 1 = Not willing at all

   • 5 = Very willing

Section 4: Specific Characteristics Identification

1. Do you currently manage your product sales and metrics alone or with a team?
   • I manage everything myself

   • I have a virtual assistant

   • I work with a team or agency

2. Ideal: Solo or light-support users
   

3. Have you used a dashboard to track sales performance before?
   • Yes

   • No

4. Follow-up (if Yes):
   "What do you like or dislike about the dashboards you've used?"
   

Section 5: Disqualifying Criteria

1. Are you currently working in a full-time finance, data, or analytics role?

• Yes

• No

Disqualify: “Yes”

1. Do you regularly delegate your analytics review to someone else?

• Yes

• No

Disqualify: “Yes”