IT & Software

Research Plan Development

Develop a Strategic Research Plan with This ChatGPT Prompt for Product Insight

What This Prompt Does

Helps you design a robust, goal-oriented user research plan tailored to a specific product or audience.

Guides you through the structure of qualitative and/or quantitative studies including objectives, timelines, and recruitment logistics.

Supports documentation of stakeholder-aligned deliverables and research outputs (e.g. insight reports, personas, usability findings).

Integrates proactive strategies for identifying and addressing research risks like recruitment delays or participant dropouts.

Tips

  • Be clear about what you want to learn—focus research objectives on actionable knowledge gaps (e.g. "Why do users abandon signup halfway?").

  • Choose methodologies (interviews, diary studies, surveys, etc.) that best align with your product stage (exploratory vs evaluative).

  • Include incentives that are appropriate for your audience and geography (gift cards, subscriptions, donations).

  • Plan for multiple recruitment channels (social media, panels, intercepts) to avoid bottlenecks.

  • Define success metrics for your research plan—not just participation but learning outcomes and clarity of insights.

Prompt

Create a detailed research plan for understanding how [user type] uses [product/service]. Include research objectives, methodology choice rationale, timeline, and required resources. Detail recruitment criteria, number of participants needed, and incentive structure. Specify data collection methods, analysis approach, and deliverable format. Include risk mitigation strategies for [potential challenges].

How To Use The Prompt

Fill in the placeholders [USER TYPE], [PRODUCT/SERVICE], [POTENTIAL CHALLENGES], etc., with relevant details to tailor the research plan. Be specific about your product maturity, user base, and current uncertainties.

Example:
"Create a detailed research plan for understanding how freelance graphic designers use a cloud-based brand asset manager. Include research objectives, methodology choice rationale, timeline, and required resources. Detail recruitment criteria, number of participants needed, and incentive structure. Specify data collection methods (remote interviews and screen recordings), analysis approach (thematic coding), and deliverable format (insight summary with persona updates). Include risk mitigation strategies for no-show participants and last-minute scheduling changes."

Example Input

#INFORMATION ABOUT MY PRODUCT:

  • User Type: Solo entrepreneurs & digital marketers
  • Product: AI copywriting tool with SEO optimization
  • Current Goal: Understand friction points in the first-week experience
  • Challenges to Address: Low retention after 7 days, inconsistent onboarding completion
  • Preferred Methodology: Remote usability tests and follow-up interviews
  • Team Capacity: One UX researcher, one product manager, part-time design support
  • Timeframe: 3 weeks for fieldwork and synthesis
  • Markets: US, Canada, UK

Example Output

  1. Research Objectives
    • Understand how solo marketers interact with the tool during their first 7 days. 
    • Identify friction points that lead to drop-off or disengagement. 
    • Validate assumptions around onboarding clarity, feature discoverability, and perceived value. 
  2. Methodology & Rationale
    • Method 1: Remote moderated usability tests on first-time login and onboarding flow 
    • Method 2: Follow-up interviews 3–5 days later to understand retention drivers 
    • Rationale: This hybrid method provides behavioral observation + reflective insight. 
  3. Participant Criteria & Recruitment Plan
    • 8–10 solo marketers (US/UK/Canada), who signed up within the past 30 days 
    • Must be responsible for content creation 
    • Should have used the platform at least once 
    • Recruited via product email list + screening form 
    • Incentive: $50 Amazon gift card or 1 free month of Pro plan 
  4. Timeline
    • Week 1: Recruitment & scheduling 
    • Week 2: Testing & interviews 
    • Week 3: Synthesis & reporting 
  5. Data Collection Methods
    • Zoom sessions recorded with user consent 
    • Figma prototypes and live tool walkthrough 
    • Notetaking in Dovetail, backup summaries in Google Docs 
  6. Analysis Plan
    • Affinity mapping in Miro for usability findings 
    • Tagging themes across onboarding, feature clarity, and motivation 
    • Deliverable: Slide deck + short Loom summary video for stakeholders 
  7. Risk Mitigation Strategies
    • Backup participant pool for no-shows 
    • Flexible session slots including early mornings and weekends 
    • Pre-call tech checks to avoid tool-related delays 
    • Define success even if only partial sessions are complete (minimum 5 full data sets) 
  8. Deliverables
    • Executive summary (2 pages) 
    • Full findings deck (20–30 slides) 
    • Personas or user journey updates as needed 
    • Prioritized recommendations by impact/effort grid 

Additional Information

This mega-prompt is perfect for UX researchers, product strategists, and startup teams that need a structured yet flexible research plan. It covers everything from recruiting participants to preparing actionable deliverables—saving hours of planning time.

  • Use this prompt at the start of discovery, redesigns, or feature validation cycles.

  • It’s ideal for solo UXers or lean teams who need clarity without bureaucracy.

  • Combine it with participant screening and usability test plan prompts to create a full research ops toolkit.

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