IT & Software

User Journey Mapping

Map the User Journey with this ChatGPT Prompt to Optimize Product Experience

What This Prompt Does

Generates a comprehensive, stage-by-stage user journey map based on a specific user type, goal, and product.
Highlights user behavior, emotions, and challenges across key stages of interaction.
Reveals crucial insights into feature touchpoints, pain points, and improvement opportunities—across both first-time and returning user experiences.
Supports UX research, product design, and customer experience strategy by aligning product development with real user needs and behaviors.

Tips

Clearly define your user type, goal, and product context before prompting—specificity increases the quality of the journey map.
Include a list of relevant journey stages (e.g., Awareness → Consideration → Onboarding → Active Use → Support → Retention) to provide structure.
Think omnichannel: include touchpoints like mobile app, website, emails, ads, social media, and support chat.
Use the journey map as a diagnostic tool to surface design, content, or support gaps and prioritize improvements.

Prompt

Create a detailed user journey map for a [user type] trying to accomplish [specific goal] using [product type]. Break down the journey into stages: [list key stages]. For each stage, include the user's actions, thoughts, emotions, and pain points. Focus on key moments where they interact with [specific features]. Include touchpoints across [relevant channels] and opportunities for improvement. Consider both first-time and returning user scenarios.

How To Use The Prompt

Fill in the placeholders [USER TYPE], [SPECIFIC GOAL], [PRODUCT TYPE], [KEY STAGES], [SPECIFIC FEATURES], and [RELEVANT CHANNELS] with detailed, product-specific information. Think about different types of users and goals that matter in your product ecosystem.

Example Input

#INFORMATION ABOUT MY PRODUCT:

User type: Freelance graphic designer
Specific goal: Streamline file delivery and approval workflow with clients
Product type: Web-based collaboration and file-sharing platform
Key stages: Discovery → Trial → First Upload → Client Interaction → Feedback & Approval → Handoff → Return Usage
Specific features: Real-time commenting, approval tracking, file version history, notifications
Relevant channels: Web app, email notifications, mobile app, client portal
User scenarios: First-time user exploring a free trial vs. returning pro user handling multiple client projects

Example Output

Stage: First Upload
- Actions: Uploads project files; invites client to view
- Thoughts: "Will the client find this easy to use?"
- Emotions: Curious, slightly anxious
- Pain Points: Lack of clarity on client permissions
- Touchpoints: Web dashboard, onboarding tooltip
- Opportunities: Add a short tutorial video before first upload
Stage: Feedback & Approval
- Actions: Client leaves feedback via comments; user revises files
- Thoughts: "Did the client see my update?"
- Emotions: Frustrated if feedback loop is slow
- Pain Points: No automated notification of revision received
- Touchpoints: Email, web app, push notifications
Opportunities: Enable comment-based notifications and read receipts

Additional Information

This mega-prompt is ideal for UX designers, product managers, service designers, and marketers looking to understand the end-to-end user experience. It brings clarity to complex user flows and reveals opportunities to reduce friction, delight users, and increase engagement.

Improve onboarding and reduce drop-off by identifying critical pain points early in the journey.
Align product teams around user goals and behaviors through shared journey maps.
Use insights from the map to inform feature development, UI design, support content, and marketing messaging.

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